Yeah me too - it was funny - and awkward - just like his business card.
He does make a point, even if it is funny, don't be like the others. I knew a guy that made his business cards on puzzles, and colour changing paper - nobody threw his card out, although it DID fit in a Roladex.
I have different cards too - not standard size - and people do take notice. It has served me well for many years - I am not sure I would have a pop out, and half my face on the card...but the message is loud and clear:
No matter what you do, and how sucky it is - BE PUMPED ABOUT IT - YEAH, MY BUSINESS CARD ROCKS - it doesn't rip - it is a show in itself! EAT IT BAD BUSINESS CARDS!