But personally, I believe presentation and performance comes from within. It comes from how much heart you put into each performance. Not from a 50$ book but from the sheer will and effort that goes into the astonishment of your spectators.
This is one of the infuriating things about humans. We think we're so damn special that there is no way to quantify us in concepts that we believe to be ephemeral. We have books about everything. Archery, surfing, biochemistry, black holes, motorcycles, cooking, urban legends, mythology, historical time lines, biographies, nutrition, why industry X is ripping us off, how much of a dick a dead politician was, the Loch Ness Monster, heavy metal, martial arts, meditation, theology, philosophy, serial killers, how to raise and train Boston terrier puppies, Goth arts and crafts, how to podcast, Leonard Maltin's dangerously gigantic video guide...
But the instant you try to make books about artistry or interacting with people,
screw... you! We need to make those concepts even more ephemeral by talking about vague constructs like souls and having heart.